COMPANION

Practice Issues

Marketing, Standards, Support

Marketing (within the Alexander Technique) practice includes planning, designing, advertising, publicity, PR, promotions, negotiating. Most teachers run their Alexander Technique practice as a self-employed person. There are two aspects to this, one, the business side in terms of finance (making a living from teaching the Technique), and two, advertising and marketing. The latter is more frequently discussed. History F. M. Alexander assidiously advertised himself and the Technique through a variety of flyers and booklets in his early teaching career. Later his books and articles and...
This entry covers support and supervision for Alexander Technique teachers, i.e. after graduation. Some teacher training courses have a kind of informal support by allowing and encouraging qualified teachers to visit regularly. Some courses offer (or offered) a paid post-graduate teaching term for newly qualified teachers as a way of supporting them into their new teaching practice. There are no writings on such arrangements. Many teachers obtain support by some form of continued professional development: having lessons, by exchanging work with other teachers, by reading on the...